S7E91 - How to Productize Your Expertise, Build Learning Assets & Scale Without Burnout

If your book, course, or expertise is sitting on a shelf, this episode is for you.

Junaid sits down with learning strategist Parchelle Tashi, founder of The Author’s Leverage, to unpack how authors, coaches, and experts can turn years of experience into powerful, scalable learning assets that create income, impact, and freedom.

They dive into how to productize your expertise, choose the right format (course, membership, licensing, B2B, enterprise, or experiences), and design learning that people actually use—not just binge once and forget. You’ll also hear Parchelle’s concept of “stickiness” for digital learni...