S7E99 - The Retention Architect Reveals Why Your Brand Is Leaking Millions in Silent Revenue
Published: March 4, 2026
Duration: 41:48
Most founders are obsessed with “new customers” and blind to the fortune sitting in their existing list.
In this episode of Hacks and Hobbies, Junaid sits down with Nikita Vakhrushev, founder of Aspect Agency and retention specialist for over 100+ direct-to-consumer brands, to expose the hidden systems that turn casual buyers into lifelong customers. If you’ve ever felt guilty about “not emailing your list enough” or wondered why your campaigns don’t translate into real revenue, this conversation will flip the way you think about email, SMS, and retention forever.
Nikita breaks down why “set it and forget it”...