E298 - The New Board Agenda to Achieve Growth

Episode #298:

Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales, marketing, brand, and customer understanding work together to drive sustainable growth. He also explains why disruptive thinking is necessary to reinvent the way organizations approach growth.

“We should actively be looking at disruptive approaches to the way we think about growth.” - Richard O'Connor

This conversation explores why shared commercial objectives are replacing siloed departmental goals in modern B2B orga...