E299 - How AI Is Redefining What It Means to Be a CRO

Episode #299:

Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching, sales enablement, and the future of AI-driven customer engagement. He also explains why curiosity, experimentation, and human judgment remain essential as organizations adopt AI-first revenue strategies.

“What does AI say about your organization? More and more buyers are educating themselves and spending time on these tools. From a marketing standpoint and sales standpoint, it's critical for organizations to really invest time in how they best position th...