E308 - The New Rules of B2B Sales Leadership

Episode #308:

Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest heavily in operations while underinvesting in the very function responsible for generating revenue. He shares how leadership, accountability, documented processes, and modern sales tools create sustainable growth. The conversation also explores how customer expectations have changed and why continuous communication has become a competitive advantage.

"Invest in your sales team. Invest in good people, tools, and processes. Don't wait till it's too late. You've got to start today to make those changes and improvements...