E312 - Part One: The Revenue Logic of Customer Obsession

Episode #312:

Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.

"You need to forget about what you want to sell and really have the deep will to understand where your customer sits, what problems they are facing, and how you can genuinely help them. It all...