E317 - Sales and Marketing Alignment Starts Long Before Revenue

Episode #317

John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares how mutual respect, shared priorities, and customer-focused collaboration create stronger execution across every department. The conversation also explores how culture, brand consistency, and organizational alignment help companies build trust, accelerate growth, and create lasting customer relationships.

"You have to realize we perform very different roles, and that's meant to be. But to be aligned is absolutely critical. If you don't have it somewhere, you honestly need to make a change in...