E321 - Reinventing Legacy Companies in an AI-First World

Episode #321:

Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.

“Get customers to be your advocates and spokespeople, and never lose sight of the fact that they are your best marketers. They can be your best salespeople. In this age of AI, it is easy to get distracted by product innovations and fe...