E323 - Part Seven: The Revenue Logic of Customer Obsession

Episode #323:

Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape decisions, strengthen trust, and support growth across the business.

“Your best marketing campaigns and marketing moments come from that long-running relationship you have with your customer. Start by asking and learning where your customers are today and what they think of you today, and make sure that's always part of the conversation going forward.” - Alis...