E324 - The Biggest B2B Growth Problem Isn't Your Pipeline

Episode #324:

Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.

“Growth and revenue belong to the whole organization. It's not the responsibility of any one function. It happens when marketing, sales, technology, delivery, leadership, customer success, all of those things come together around customers' pr...