E327 - Stop Chasing AI Tools and Start Building Better Thinking

Episode #327:

Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change.

“What matters the most in the future is the power of humans. It's the way we put our intellect to work. It's our creativity, and the way to orchestrate concepts an...