E330 - Relationship-Led Growth: Building Executive Access That Actually Scales

Episode #330:

Brooke Norton Lais, Chief Marketing Officer at Venbrook, explains why relationship-led growth requires companies to build trust long before a buying decision occurs. She shares how marketing can create opportunities for salespeople to reach the right executives and build meaningful one-to-one relationships. Brooke also explains how established C-suite relationships can create internal advocates and open access deeper within prospective accounts.

“Creating situations where we can drive awareness and credibility for our brand while also building relationships is where I’m going to get the most value. When we can get our people in front of p...