E332 - CROs: How to Win in Fewer and Shorter Bursts

Episode #332:

Mike Head, Chief Revenue Officer at Orderful, explains how customer understanding can strengthen every part of the go-to-market organization. He shares practical ways to prepare for executive conversations, improve discovery, coach teams with AI, strengthen retention, and align teams around customer priorities. Mike also explains why consistent execution, genuine curiosity, and continuous customer engagement can build trust, improve revenue performance, and create sustainable growth.

“Your technology, your logo slide, all that stuff doesn't matter. What really matters is the customer and what they care about, and if you focus on that across your engagements in...