E333 - The CRO's Guide to How Emotional Intelligence Leads Revenue Growth

Episode #333:

Jennifer Knecht, Chief Revenue Officer at Western States Lodging, explains how emotional intelligence strengthens B2B revenue performance. She explores how awareness, trust, transparency, and meaningful connections influence buyer decisions. Jennifer also shares how AI can help sales teams understand different perspectives, strengthen human relationships, and reach the emotional level behind buying decisions faster.

“Revenue is driven by the exchange of value. The faster you can get to the emotional level, the faster you can get to a true, solid decision that sticks.” - Jennifer Knecht

Jennifer explores why emotional intelligence is beco...