E335 - Part Twelve: The Revenue Logic of Customer Obsession

Episode #335:

Stephanie Crockett, President and CEO at Eric Mower + Associates, explains why customer obsession should influence decisions across the entire organization. She explores how customer intelligence can align teams, reduce risk, strengthen trust, and support bolder decisions. Stephanie also shows how CMOs can turn the voice of the customer into greater strategic influence and sustainable growth.

“That's where the revenue comes. It's about creating products and services, front of the house and back of the house, where all of the things that a customer experiences demonstrate that obsession with their needs.” - Stephanie Crockett

Cu...