E91 - From Stuck Revenue to Scalable $5M Growth in One Year | 091

In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.

We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency.

Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.

If you want to grow a services business...