S8E1 - FACES Series - Face of E-bikes - Magnum Bikes

Discover the incredible journey of Jesse Lapin and Yoni Karmon, co-founders of Magnum E-Bikes, as they share their story of innovation, perseverance, and passion. Starting with a life-changing accident in Israel, this duo built a thriving e-bike company that has revolutionized the cycling industry in the U.S.

Learn how their complementary skills, grassroots hustle, and commitment to quality helped them scale from selling bikes door-to-door to partnering with major retailers like Costco. Hear their insights on bootstrapping a business, the future of e-bikes, and the importance of loving your work and team.

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