E133 - How Taco Bell Won a $45M Lawsuit and Took Over Culture

Former Greg Creed joins Hospitality Hangout for a masterclass in leadership, branding, and restaurant growth. Greg shares how he helped transform Taco Bell into one of the most recognizable brands in the world, from responding to a headline-making lawsuit to launching Doritos Locos Tacos and building Mountain Dew Baja Blast into a billion-dollar success story.

The conversation also dives into company culture, developing leaders, standing out in a crowded market, and why hospitality remains one of the most overlooked career paths today. For restaurant operators, marketers, founders, and anyone building a brand, this episode is packed with...