E142 - Boba Isn’t a Fad: How Gong cha Is Scaling Bubble Tea With Automation

Chris Noffze, Director of Direct Franchising and Operations at Gong cha Americas, takes us inside Gong cha’s franchise growth strategy, simplified operations, and Gong cha 2.0 including Super Wu, the beverage automation system designed to build highly customized drinks faster and more consistently while allowing team members to spend more time with guests. From self-order kiosks and QR-driven drink production to training, retention, supply chain efficiency, K-pop collaborations, and the human side of hospitality, this conversation looks at what it takes to turn a global tea brand into a scalable restaurant platform.

Is boba tea a fad? Ch...