E145 - Inside DRIPS by Pepsi: The Crafted Beverage Platform Built for Restaurants

Dirty soda is no longer just a viral drink trend. Custom beverages, cold foam, popping boba, layered flavors, and social-ready drink experiences are becoming a bigger part of how restaurants drive traffic, premium pricing, and repeat visits.

Scott Finlow, Chief Marketing Officer, PepsiCo Away from Home, and Alison Dempsey Senior Director of Innovation at PepsiCo join Hospitality Hangout to break down DRIPS by Pepsi, PepsiCo’s crafted beverage platform built to help restaurant operators create more personalized drink experiences.

The conversation explores why Gen Z consumers are gravitating toward customizable drinks, how foodservice trends move fr...