E153 - The 2 P.M. Snack Brand Taking Over Grocery Shelves

Jake Karls, co-founder and rainmaker of Mid-Day Squares, joins Hospitality Hangout for The Food Fluencers series to talk about the chocolate bar built for the 2 p.m. crash and the founder-led content strategy that turned a better-for-you snack into one of the most talked-about brands in CPG.

Jake shares how Mid-Day Squares started with Lezlie Karls making a cleaner afternoon chocolate snack for Nick Saltarelli, how the three founders began making bars by hand in a condo kitchen, and how they hand-delivered product while documenting the entire journey online.

Jake also talks about using social...