E158 - Tropical Smoothie Cafe’s CMO on Building Awareness, Joy and Purpose

Deborah von Kutzleben, Chief Marketing Officer of Tropical Smoothie Cafe, joins Hospitality Hangout live from Prosper for a conversation about what happens after a brand has already grown across the map.

Tropical Smoothie Cafe has more than 1,700 cafes, but Deborah explains that store count is only part of the story. When she joined the brand, the opportunity was to make awareness catch up with the footprint. In other words, the cafes were already in people’s communities. The next step was making the brand feel familiar, loved and part of everyday life.

That work starts wi...