E162 - IHOP Is 68 Years Young: Lawrence Kim on Evolving an American Icon

Lawrence Kim, President of IHOP and Chief Commercial Officer of Dine Brands, joins Hospitality Hangout live from the Prosper Forum in Orlando for a conversation about what it means to take the reins of one of America’s most recognizable restaurant brands.
IHOP has been around since 1958, but Lawrence does not describe the work ahead as a turnaround. He calls it an evolution. In his words, IHOP is not 68 years old. It is “68 years young.”

That evolution starts with understanding what people already love. Lawrence talks about IHOP’s breakfast heritage, the return of familiar touches like the...