E857 - Episode 857: The Biggest Mistake Realtors Make After Closing a Deal

Agents frequently treat a closing like a final goodbye, sending a generic gift basket and then vanishing until they need another commission check. This obsession with chasing new leads while ignoring your current database is exactly why so many businesses stall. Chasing strangers is a grind, but connecting with people who already trust you is where the real business lives. I am sharing the exact letter I send to my past clients once a year, a note that has nothing to do with market stats and everything to do with being a human being.

Relationships are the...