E859 - Episode 859: 300M Sq Ft is Dying: Stop Being a Professional Door Opener

While most agents are busy playing "fetch" with lead-gen software, 300 million square feet of empty office space is being gutted and reborn as apartments. If you didn’t know that, don't worry, neither do your clients, and that’s exactly why they’re currently treating you like a disposable commodity. In this episode, we’re ditching the "transactional robot" persona. You know the one: get the listing, pray the inspection passes, and vanish into the witness protection program until you need another commission.

We’re getting into why your clients are sitting on $300,000 in equity with zero plan for i...