E866 - Episode 866: 0% Sales From Daily Posting? You’re Boring Them to Death

Staring at your screen wondering why six months of daily posting resulted in exactly zero transactions? That is because most agents act like a news ticker instead of a human being. I have spent 22 years in Southern California real estate and seen thousands of agents fail because they only understand Logos. They dump data, interest rates, and market stats into a feed and expect people to call. People do not trust a ticker with the biggest financial decision of their lives.

Trust comes from Pathos. Aristotle taught persuasion through Ethos, Pathos, and Logos thousands of years ago...