E868 - Episode 868: Your Database Isn't Too Big. It's Too Messy.

Agents everywhere swear they’re going to work their database this year, but the reality is that many quit by February. They usually call three people and give up because their CRM looks like a messy junk drawer that is impossible to manage. After spending 22 years in this business and building a database of 150,000 people, I realized the fix isn't a new CRM or a robot email sequence. It is a basic sorting habit that many people skip, which keeps them stuck in a cycle of frustration.

When you treat everyone like a generic real estate lead, yo...