E882 - Episode 882: Your Instagram Is Dying Because You’re Too "Real Estate"

The 2026 Instagram algorithm doesn’t care about your "Just Listed" flyers, and neither do your neighbors. Instagram in 2026 functions as three separate channels stacked on top of each other, yet many agents remain stuck running a single play while wondering why their reach remains flat. Posting more is a trap and chasing better lighting is a distraction, especially since the algorithm is simply a reflection of people who crave a genuine sense of place rather than a repetitive sales pitch. 

Documenting a city effectively requires a deliberate list of fifteen local businesses sorted into three tiers: daily hab...