E885 - Episode 885: Shelling Out $5,000 for a Black-Tie Event, and Leads? Not a Single One

I've spent 22 years in real estate, and not once has a logo slapped on some banner ever landed me a deal. As harsh as that sounds, plenty of agents won't say it out loud, they just keep pouring cash into the flames. People often figure that handing over a check to the neighborhood school or that community spot counts as real marketing, but if you're not jumping in hands-on, it's basically just a donation you're dressing up as strategy. 

To really pull in leads through getting involved locally, you have to transition from an outside sponsorship to a...