
E889 - Episode 889: 4 Personalized Texts to Send to Your Past Clients
Published: May 7, 2026
Duration: 4:14
Sending a "just checking in" text is a great way to get ignored, so we are shifting the focus to the one thing every homeowner actually cares about: the house next door. People are naturally curious about local property values, and when you provide that data before they find it on a third-party app, you become the local authority. Today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance. This strategy uses a two-part texting approach, and today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance.
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