E937 - Episode 936: AI for Realtors: Most Agents Use AI Wrong

Real estate AI tools are failing to grow businesses for a majority of the industry. According to a recent NAR survey, only 1 in 6 real estate agents actually see a tangible impact on their production from using artificial intelligence. The other five are likely sitting around asking a basic chatbot to make their open house emails sound slightly less desperate. Treating modern advanced language models like an updated search engine or a basic writing tool to spit out a generic listing description means you are completely missing the point. Your clients do not hire a premium real estate broker because...