E97 - How Community Keeps Ranching Alive - Jason Wrich | #97

This episode was recorded during the Colorado farm tour and features a long-form conversation with Jason Wrich from Wrich Ranches, a regenerative cattle operation built on leased land, rebuilt soil, and decades of hands-on learning.

We walk through the origins of the ranch, the economics behind conventional vs regenerative systems, the realities of grazing management, and the cultural disconnect shaping how Americans think about food.

The discussion moves from land stewardship and plant physiology to market forces, subsidies, meat processing, the American diet, and why local food systems matter.

It’s a grounded lo...