E101 - Ep. 101: Ella's Way — How One Children's Book Sparked a Kindness Movement (Sherry Cerino)

Episode Summary

Sherry Cerino is a children's book author and founder of Ella's Way, a nonprofit built on a simple but powerful mission: teaching kids kindness, diversity awareness, and acceptance through storytelling.

Sherry traces her journey from writing her debut book, Ella and the All Stars — where Ella navigates her world alongside a cast of unique underwater friends — to growing Ella's Way from a small passion project into a full nonprofit that supports authors and equips schools and community programs with resources.

She shares what it actually takes to build a children's book busi...