S6E20 - R2Kast 423 – Olivia Skeoch on content, career changes and coming into agriculture

Today I had Liv on the R2Kast 🎙️ She works in commercial content across the agricultural media space, creating campaigns, events and storytelling that connect farming with a wider audience. 🌾

We spoke about how she found her way into agriculture from outside the sector, starting with an English degree and teaching before moving into marketing and eventually into agricultural media. It was a really honest chat about trying different things, figuring out what works and what doesn’t, and how those decisions shape where you end up. 🍎

A big part of the conversation focused on co...