Tik Tok Viral Stars: sombr - "Back to Friends"

Garrett Fisher tells the story of Shane Boose, who went viral on TikTok at 17 with "Caroline," signed to Warner Records, then watched 20 consecutive singles fail over two and a half years. When he stopped making music he thought people wanted and returned to his bedroom setup to create "back to friends," he discovered that patience and authenticity could outperform strategy—the song climbed to number seven on the Hot 100 over 40 weeks and earned him a Grammy nomination for Best New Artist. It's the ultimate slow-burn breakthrough story about a kid who learned that sometimes you can't go back, you can on...