Eric Dieulangard — Altered: Marketing the most successful TCG Kickstarter of all time (#75)

Eric Dieulangard — Altered: Marketing the most successful TCG Kickstarter of all time (#75)

Published: December 12, 2024

Duration: 1:21:57

Eric Dieulangard joins us on today’s episode, bringing a ton of experience from the gaming and business worlds. He is currently the Chief Marketing Officer at Equinox, where he was pivotal during the launch of Altered. This trading card game became the most successful TCG Kickstarter ever, raising over $6.6 million. His career path includes professional esports, high-level marketing, and game design; Eric understands what it takes to create impactful gaming experiences.

In this episode, Eric shares his journey from competing as a professional Warcraft 3 player—becoming the first French champion in a major esports tournament—to transi...