S1E38 - Behind the Scenes of Brahman Country Beef, BRC's Beef Program with Lyn Castenada

In this episode of the 'Over the Hump Podcast,' Rachel interviews Lyn Castaneda, the Business Development Director of BRC Ranch, about the journey and expansion of their Brahmin beef program. The discussion covers the inception of BRC's Brahmin Country Beef in 2019, its rapid growth during COVID-19, and the opening of their brick-and-mortar retail store. Lynn shares his personal journey, from starting with cattle in high school to joining BRC Ranch and helping manage their beef operations. They discuss the important aspects of cattle selection, feeding, processing, and the retail operation, including the challenge of maintaining high beef quality...