E158 - Cycling in tariff territory – FP&A at top e-bike brand

Derek Paulson is Director of Finance and Performing Marketing at Rad Power Bikes, a Seattle-based e-bike company changing transportation. In this episode he talks about his approach to  navigating tariffs (“There  no, no word in the English language more scary to a finance professional than the word uncertainty” says Paulson as he discusses required “efficiency” and “flexibility” in their supply chains). He also reveals his approach to the finance transformation required to shift Rad Power from a direct-to-consumer to an e-commerce and retail focused model, that is “starting   with a blank Excel sheet to do the modeling for Rad Power Bikes”.
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