
E72 - 72. Why labels on bottles could ruin our recycling
Published: December 11, 2025
Duration: 53:58
In 2017, Lucozade bottles were branded a “recycling villain”, not because of the bottle itself, but because the label wrapped around it was stopping the whole thing from being recycled. How can a simple label cause such a big problem, and why are brands often slow to fix issues like this? In this episode, we dive into the surprisingly technical world of packaging labels and uncover why even small changes are far more complex than they seem. Plus, are effervescent tablet tubes rubbish or not, should we dye our clothes, and why is Greggs in our bad books.
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