E101 - 101. PPWR - why packaging will never be the same
Published: July 2, 2026
Duration: 59:11
From August 2026, the packaging industry enters a new era with the rollout of the PPWR (Packaging and Packaging Waste Regulation). In this episode, we break down what the new rules mean in practice, explore the biggest changes brands need to prepare for, and discuss how businesses are responding to one of the most significant shifts in packaging regulation in recent years. Plus, are Panini stickers rubbish or not, why did manufacturers remove lids from hummus and dips, how will eggs be packaged in our dream supermarket, and why is Robbie searching for a fox?
Join hosts James...