E102 - 102. Greenwashing exposed - what Adidas, Uniqlo and Calvin Klein got wrong

Last month Adidas, Uniqlo, and Calvin Klein all came under scrutiny for making misleading environmental claims. What did they actually say and what do these cases reveal about the future of sustainability marketing? This week, we take a deeper look at greenwashing, unpacking why environmental claims in the fashion industry are so difficult to get right. We explore what brands can learn and how sustainability messaging will need to change in the years ahead.

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