The Cringiest and Craftiest 2026 Midterm Ads

The Cringiest and Craftiest 2026 Midterm Ads

Published: October 17, 2026

Duration: 38:32

Advertisers are projected to spend more money on political ads in the 2026 midterms than in any previous election cycle. What are campaigns selling — and what do they think voters want? The Opinion editor Steve Stromberg examines the ads shaping these elections with the Opinion columnist Carlos Lozada and Emily Keegin, a photo editor and creative consultant.

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