eXp Executive Masterclass: 2 Pillars of Real Estate Success

eXp Executive Masterclass: 2 Pillars of Real Estate Success

Published: February 26, 2026

Duration: 21:04

Are you losing listings because you sound exactly like every other real estate agent? In this Executive Masterclass, Frank Panunto (VP of Growth, eXp Realty) shares the lessons he’s learned from 32 years in the business. 

Frank breaks down why agents are no longer the "gatekeepers of information" and must now compete purely on the "Level of Service" and "Authentic Identity". Before you spend a dime on logos, color schemes, or taglines, you need to answer the ultimate question: *Why should a client hire you?

If you want to transition from a "reactive" agent to a "...