
eXp Executive Masterclass: Master Home Pricing Strategy in 2026 with Russ Laggan
Published: August 6, 2026
Duration: 37:36
Want to master home pricing strategies in 2026? Russ Laggen, Vice President of Training, eXp Realty, breaks down the exact blueprint used to achieve predictable listing sales without overcomplicating comparative market analyses.
Navigating a shifting real estate market requires clear communication and streamlined data. In this session, learn how to simplify pricing discussions using a minimalist, data-backed strategy that helps sellers align with real market conditions. Aligning client expectations with actual market metrics helps keep properties moving and protects seller equity at eXp Realty.
🔥 IN THIS EPISODE:
✅ Market Analysis Framework: Compare current active listings and 3...