E458 Robert Chicoine and the Bull Nobody Wanted: The Data Revolution That Lives in Your Herd’s DNA

S1E458 - E458 Robert Chicoine and the Bull Nobody Wanted: The Data Revolution That Lives in Your Herd’s DNA

Published: January 8, 2026

Duration: 33:18

It's 1967, and a young geneticist is staring at an advertisement that makes his heart race. Three generations of proven excellence. Indices that promise something extraordinary. But when he brings this bull to Quebec's breeding community, they laugh him off. The dam's photo is disappointing. Her coat is speckled—meaning hours of tedious hand-drawing on registration forms. Nobody wants to deal with that.

So this bull becomes a last resort. Used only when farmers don't bother to name a specific choice.

What nobody could see then—what only the numbers revealed—was that this rejected animal would...