28. Inside Rock ’Em: How Rob Starkman Built a Sports Merch Powerhouse
Published: October 4, 2025
Duration: 42:37
Meet the mastermind behind the boldest socks in sports and pop culture.
In this episode of The Sports Moms Playbook Podcast, hosts Rachel and Yaritza sit down with Rob Starkman, founder of Rock ‘Em (formerly Rock ‘Em Socks). Rob shares how a dorm-room idea at UCF turned into a global brand with licenses spanning the NFL, NBA, NHL, NCAA, Disney, Star Wars, Marvel, Broadway, and more—plus why their mantra is “a sock for every story.”
From tie-dyeing team socks in a sink to buying UCF’s actual basketball court for Rock ‘Em HQ, Rob takes us behind the...
In this episode of The Sports Moms Playbook Podcast, hosts Rachel and Yaritza sit down with Rob Starkman, founder of Rock ‘Em (formerly Rock ‘Em Socks). Rob shares how a dorm-room idea at UCF turned into a global brand with licenses spanning the NFL, NBA, NHL, NCAA, Disney, Star Wars, Marvel, Broadway, and more—plus why their mantra is “a sock for every story.”
From tie-dyeing team socks in a sink to buying UCF’s actual basketball court for Rock ‘Em HQ, Rob takes us behind the...