PODCAST: AI vs. Effort—Michael Inzlicht

Creativity has always been a through line in my life and career. For my specialized honours thesis in university, I studied the psychology of creativity—how and why artists are compelled to create.

What I found is that creatives are problem-solvers. They seek conflict that they can process and address, using their creativity as a tool for resolution. Over time, they begin to embody and repeat the way they solve these problems—whether by mastering a specific medium or honing a distinctive style. Their method of problem-solving becomes their identity, something they craft and refine throughout their care...