PODCAST: AI vs. The Hustle—King Willonius

PODCAST: AI vs. The Hustle—King Willonius

Published: May 21, 2025

Duration: 58:03

“BBL Drizzy” started off as an insult—but it ended up making music history instead.

A year ago, when Kendrick Lamar and Drake spurred one of the most high-profile rap beefs of our time, comedian and screenwriter Willonius Hatcher saw an opportunity. He wrote some lyrics, fired up an AI music tool, and created a soul-infused anthem that caught fire. As a result, “BBL Drizzy” went viral, hip-hop producer Metro Boomin amplified it even further, and in a wild twist, Drake’s own team licensed the track, making it the first AI-generated work to be officially sampled by a major a...