PODCAST: AI vs. Media—Sarah Thompson

PODCAST: AI vs. Media—Sarah Thompson

Published: October 13, 2025

Duration: 1:06:17

Sarah Thompson is one of the sharpest strategists working in Canadian communications today.

The executive managing director at Glassroom started her career wanting to be a journalist, spent years in and around newsrooms, and now works at the intersection of advertising, media investment and strategy for some of the biggest brands in the country.

She’s also part of Canadian Media Means Business, an industry-wide push to rethink how media is funded and valued here at home.

Sarah led a groundbreaking new study called “The Economics of Media and Advertising in Canada,” which finall...