S1E67 - De-Risking Product Decisions in MedTech Startups with Brent Lavin of Ironwood MedTech Partners
Published: April 23, 2026
Duration: 43:44
Product decisions made during early development determine commercialization outcomes years later. Wrong choices about regulatory pathways, feature sets, and market segments create compounding problems limiting commercial success.
Christian Espinosa and Trevor Slattery explore product management with Brent Lavin, Chief Product Catalyst of Ironwood MedTech Partners, covering why 510(k) pathways average four years while PMA programs require seven to nine years, and how feature set alignment shapes success.
The engineering mindset applies hypothesis testing to product development through iterative refinement.
Practical for MedTech founders and product teams.
Episode Breakdown:
00:02 Introduction04:35 Ironwood...